LIFT Festival Croatia

Helping a new music festival look established from day one.
LIFT targets young artists trying to get noticed. The identity needed to feel energetic, modern, and credible — without overdesigning it.
Instead of going decorative, the focus was on a strong, simple idea.
The logo is built around growth — vertical forms that feel like progress, sound levels, and moving forward. It reflects exactly what the festival offers: a platform for artists to rise.
The gradient adds atmosphere, inspired by stage lighting and live events, giving it that festival feel without relying on trends.
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